Recent Curion studies from February 2026, based on three surveys involving over 19,000 participants, highlight the “Peeps paradox.” About half of respondents view the candy favorably (24.2% adore them, 23.3% like them), while a substantial minority oppose them (17.4% dislike, 8.1% detest). Yet, when over 8,000 consumers explained their purchases, flavor ranked low. Nearly 33% cited holiday customs as the main reason. Another 28.4% buy them as basket stuffers or presents. Nostalgia motivated 23.4%, and 25.2% purchase for relatives who like them. Essentially, Peeps function more as a seasonal tradition than a treat, often bought by those who may not consume them.
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UCLA's jubilant celebration after clinching the women's basketball championship against South Carolina. Ben Solomon/NCAA Photos via Getty ImagesSiena, seeded 16th, came remarkably close to toppling Duke during the opening round. Brynn Anderson/APUConn's Braylon Mullins delivered what many consider the tournament's defining basket, propelling his team to the Final Four. Emilee Chinn/Getty ImagesSt. John's guard Dylan Darling secured his team's Sweet 16 advancement with a decisive layup against Kansas. Sean M. Haffey/Getty ImagesFormer Florida center Olivier Rioux, measuring 7-foot-9, participated in the first-round contest versus Prairie View A&M. Mike Carlson/Getty ImagesLSU standout Flau'jae Johnson displays emotion after Duke's game-ending shot eliminated the Tigers from Sweet 16 contention. Harry How/Getty ImagesElvera Neuman, famously known as "Blanket Lady," enthusiastically supports Minnesota during their second-round clash with Mississippi. Matt Krohn/APMaryland coach Brenda Frese instructs guard Oluchi Okananwa during second-round tournament action. Chris Seward/APKentucky's Brandon Garrison exults following a powerful dunk against Santa Clara in the opening round. Ali Overstreet/AP